The Ripple of Culture: Water Puppet Festival branding project celebrates the unique heritage of Vietnamese water puppetry. Through a cohesive visual identity, I transform traditional elements flowing water, puppets, and folk colors into a modern graphic language.
The project includes logo design, typography, color palette, decorative patterns, and event communication materials, creating a brand identity that is both deeply rooted in tradition and appealing to contemporary audiences. The goal is to give the festival a fresh, engaging look, making it more accessible while inspiring a deeper appreciation for Vietnam’s cultural heritage.